1: The driving force of industry changes
The driving forces that drive the continuous changes in the medical industry mainly come from society, economy, government, patients, and third-party payers.
（1）Social and economic changes
Factors such as the improvement of residents' living standards, the growth of wealthy people, the acceleration of population aging, and the increasing level of urbanization will not only promote the growth of total medical demand, but also increase the diversity of demand and improve the quality of medical services. ；
（2）Government push
The government has been increasing investment in the medical and health industry, and has spared no effort to implement medical reforms, especially the construction of the primary medical system and the reform of public hospitals. The reform of public hospitals has made some progress in the reform of the medical service system, and various models have been explored in the reform of the management system and the reform of the governance mechanism, but overall progress is relatively slow and has not yet entered the track of high-speed advancement;
（3）Patient expectations
On the one hand, the information asymmetry between doctors and patients has begun to weaken with the popularity of new media. Patients can obtain medical information and advice from more channels, and the expectations and requirements for hospitals and doctors are higher. Data from abroad shows that 75% of patients go online to search and study symptoms before going to a doctor, 70% go online to get more information after seeing a doctor; after obtaining the required information online, 52% Self-diagnosed, 49% took over-the-counter medication. On the other hand, patients have greater opinions on problems such as difficulty in seeing a doctor, expensive medical treatment, and "three longs and one short", and their trust in the hospital and doctors is reduced, and the doctor-patient relationship is strained. A survey in 2009 showed that 22% of the interviewed patients believed that current doctors were not trustworthy;
（4）Requirements of third-party payers
With the improvement of the medical insurance system, insurance coverage has been greatly improved, and the payment ratio has increased significantly. The increase in the voice of third-party payers will inevitably impose more standardized and strict payment requirements on medical service providers, such as reforms in the standardization of clinical procedures, payment systems, and hospital procurement, so as to control the excessive rise of medical expenses and ensure Insurance funds effectively purchase better medical services.
2: Trends in the medical industry
Diversified investment entities
In the new medical reform, the government clearly proposes to accelerate the promotion of a diversified medical system, and encourage, support and guide social capital to develop medical and health services in terms of market access, practice environment, and sustainable and healthy development.
Although there is still a lack of concrete measures with strong operability, the direction of diversified medical practice has been affirmed. Diversification of investment entities in the medical industry and hospitals has multiple meanings.
First, it will help increase the supply of medical services and ease the pressure on public hospitals;
Secondly, diversified investment entities and differentiated positioning help meet the people's multi-level and diversified medical service needs;
Third, it is conducive to promoting healthy competition, stimulating the reform of public hospitals, and shaping an overall healthier and higher-quality medical industry through the "catfish effect".
By 2010, the number of private hospitals had reached 122, more than half of the total, and the number of beds was 7,802, nearly 30% of the total. Private hospitals have become an important force in Kunming's medical services.
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