Catalysis of the epidemic: the new crown epidemic black swan promotes breakthrough progress in the industry
According to monitoring data, from the outbreak of the epidemic in November 2019 until the situation of the epidemic gradually improved in April 2020, the monthly effective use time of medical and health apps and web pages has increased significantly, and the increase in medical and health apps has been compared to the same period last year very quickly.
According to iResearch's calculations, during the peak of the epidemic in February, the daily activity of medical and health apps (including online medical treatment, medical e-commerce, chronic disease management, sports health, etc.) in February 2020 was as high as that of February 2019. 14.08%.
At the same time, the government has also continued to increase efforts to open up key links of Internet + medical care such as medical insurance and payment to help online medical care play a role during the epidemic. IResearch believes that users' awareness of Internet + medical use will continue to be maintained after the epidemic.
Influencing factors of China's Internet + medical integration
1.The social structure plagued by aging and chronic diseases is the soil for Internet + medical integration
In 2019, the proportion of the population aged 65 and over in my country has reached 12.6%. In fact, according to the WHO international standard, the proportion of the population aged 65 and over exceeds 7%, which indicates that the society is aging. Due to the development law of the population structure, this trend cannot be changed in the short to medium term. Accompanied by it is a substantial reliance on medical care. The number of consultations and the number of consultations per capita in my country is rising every year, and the medical system is facing tremendous pressure. The best way to alleviate this pressure is to use the power of the Internet to enable medical care to cover more people without reducing the level of medical care.
2.The physical hospital is the carrier of industry integration, realizing the integration and sharing of regional medical services
Internet hospitals are at the center of the Internet + medical closed loop. Due to regulatory requirements, Internet hospitals are not a stand-alone entity, and they must rely on physical hospitals to achieve complementary advantages and resource sharing. As a result, physical hospitals have become the basis for the existence of Internet hospitals, and can transform medical care from focusing on disease itself to focusing on human health itself, realizing the integration and sharing of regional medical resources in a true sense.
3.Doctor resources are the core of industry integration, and proper use is a catalyst for integration
In the process of Internet + medical integration, the Internet is only used as a communication channel, but the real core is still on medical. Although technology has always hoped to replace manpower, the core of medical care is still the resources of doctors. An excellent doctor not only has rich clinical experience, but also a master of scientific research and communication with others. Such doctors can attract users to stay on the Internet + medical platform and accelerate the integration of the Internet and medical care.
The Internet can also greatly improve doctors: 1) Provide more diversified channels for contact with patients; 2) Allow doctors to use fragmented time to achieve greater value; 3) Realize medical care between doctors at different levels of hospitals Cooperation and sparks collide. In general, doctors have the motivation to join the Internet + medical treatment, and if the Internet + medical treatment is to be better integrated online, it must rely on doctors who are more able to meet the rhythm of the Internet.
4.Policy is the direct promoter of industry integration, leading the trend of the Internet + medical industry
China's Internet + medical market size
The market size reached 27.17 billion yuan in 2019, and the market is in a new round of exploration.
In 2020, my country's Internet + medical market is expected to be 40.89 billion yuan, a year-on-year increase of 50.5%. The Internet health insurance market accounts for the largest proportion, reaching 28.8%, followed by the pharmaceutical e-commerce market. During the epidemic, the industry’s new regulatory policies were introduced, which obviously relaxed restrictions on Internet + medical care, and opened up many key links such as medical insurance and payment. Under the new situation, the Internet + medical industry will sweep away the previous decline and usher in a new round of exploration. During the epidemic, the industry's new regulatory policies were introduced, which obviously relaxed restrictions on Internet + medical care, and opened up many key links such as medical insurance and payment. Under the new situation, the Internet + medical industry will sweep away the previous decline and usher in a new round of exploration.
1.The epidemic prompts the introduction of favorable policies and makes every effort to promote accelerated development of the industry
In the 2019 government work report, Internet + healthcare has been proposed as the basis and important link of the telemedicine service system and hierarchical diagnosis and treatment. The arrival of the new crown epidemic in 2020 prompted the country to accelerate the introduction of favorable policies. As an Internet + medical method that can effectively improve the efficiency of diagnosis and treatment and reduce the risk of cross-infection during the epidemic, it will be promoted in a timely manner in Wuhan and other severely affected areas. Previously, the biggest problem restricting the development of Internet medical care was the overall planning of medical insurance. If Internet medical care is not included in medical insurance, it will be difficult to support the development of the industry by relying solely on people’s own expenses or China’s commercial medical insurance. In early March, with the state's policy to open up the key aspects of medical insurance payment, this problem will soon be overcome. During the epidemic, major unresolved problems in the industry have been solved successively and have been temporarily normalized, playing an important role in promoting the development of the industry.
2.Attracting users can rely on innovative designs, but increasing user stickiness requires healthy guidance
Some users use Internet + medical products because they want to try advanced new technology and new products, that is, Internet + medical companies can rely on technological and innovative product designs to attract a large number of new users, but the content that users care most about is still hope The product can produce content that directly affects one's life and health, such as guiding the improvement of living habits, reducing the risk of possible diseases, and understanding the health status of oneself or family members in time. On the whole, attracting new users can rely on innovative technological design, but only Internet + medical products that can provide healthy guidance to users’ lives can better increase user stickiness.
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