"Live delivery with goods" accelerates domestic substitution
For a long time, the Chinese medical device market has been monopolized by foreign companies. As the market is becoming saturated, domestic substitution has slowed down!
However, the outbreak of the new crown virus in early 2020 has pushed the entire medical industry to the forefront.
Since the epidemic, we have seen the shortage of various medical resources and their frantic purchases, such as ventilators, diagnostic equipment, PET-CT, high-end color Doppler ultrasound…
As a product of the epidemic, "live delivery of goods" has become a catalyst for domestic substitution.
The most important thing for "domestic substitution" is how to reach users efficiently, breaking the psychological defenses of users in real-time interaction, and changing customers' perception of domestic brands is the key.
The traditional marketing model has serious homogeneity, high marketing costs, and uncontrollable promotion effects.
"Live delivery with goods" provides a high-speed flow of people, goods, and fields, providing a brand new transaction model.
On the one hand, it shortens the communication distance between enterprises and consumers, and enterprises can directly obtain real feedback from consumers, which helps to improve products and optimize brand image.
On the other hand, it also helps consumers and enterprises save various expenses such as middlemen, advertising and promotion, and achieve a win-win situation.
In the era of Internet celebrity, if companies want to achieve "domestic substitution" as soon as possible, they must use a variety of methods to increase sales and brand awareness.
In the final analysis, it is the application of tools, and online and offline integration will become an inevitable trend.
Consumers will be more accustomed to online shopping, and companies will also be accustomed to online communication, communication, promotion, and service communication.
The main sub-fields of "live streaming with goods" in the future:
Brand-new device fields, such as TAVR, early colorectal cancer screening, absorbable stents, ventricular assist devices (artificial hearts) and other device subdivisions. Domestic companies are approved before foreign companies, and domestic companies dominate;
In the field of traditional equipment, domestic companies have gradually made breakthroughs at the high end, such as PET-CT, high-end color Doppler ultrasound, chemiluminescence, high-end monitors, and bone and joint equipment.
The domestic substitution of China's medical device stock market has begun to undergo qualitative changes.
Under the new business model of "live-streaming with goods", the future domestically produced alternatives will inevitably be domestic enterprises represented by Mindray Medical, Antu Bio, Mike Bio, etc., starting from an agent, and turning from an agent to independent research and development, and the products developed are also Gradually move from low-end to high-end;
Taking advantage of the trend to run medical services in the society, "increasing income + reducing expenditure"
Under the impact of the new crown epidemic, the operating conditions of hospitals have been severely impacted, and private hospitals have suffered heavy losses in terms of hospital types.
In any case, public hospitals have at least a chance to "hold the thigh", while private hospitals can only rely on themselves.
Even if the tide of the epidemic subsides, private hospitals are still in a "survival crisis."
The decrease in the number of outpatients and hospitalizations has directly led to the tight cash flow of the hospital.
On the one hand, it put the brakes on the hospital's diagnosis and treatment volume, and at the same time stepped on the accelerator for additional expenses, such as the cost of protective clothing and disinfectant, which made it difficult for the hospital's existing funds to support the normal operation of the hospital.
Under the extreme environment caused by the post-epidemic situation, the rise of "live delivery of goods" has given the society two options for running a doctor, one is to reduce expenditure and the other is to increase revenue.
（1）Control cost "throttling":
Hospitals, especially grassroots hospitals and private hospitals, in order to "throttle expenditure", salary reduction may become the norm. Salary becomes the biggest cost of hospitals, and medical staff "lay guns" for no reason.
However, the recent emergence of "live streaming" or online procurement has opened a new way of thinking.
"Live delivery with goods" breaks the industry's traditional model and shortens the intermediate links, which is undoubtedly a new channel for "throttling" costs.
（2）"Open source" shows eukaryotic strength:
The brutal blow brought about by the epidemic has intensified the speed of reshuffle of private hospitals.
It has always troubled the source of doctors and patients in private hospitals.
In fact, it can be seen that private hospitals that have been in business for a long time, have a certain reputation, and have strong financing channels can still survive.
At the moment, many private hospitals use live broadcasts and delivery of goods to restore hospital management and treatment more realistically, and strengthen the public welfare of hospitals.
The eukaryotic strength shown by this "live streaming" will be a rock for private hospitals to help themselves and recover.
The "Matthew Effect" of core competitiveness will continue, and the performance data will exceed expectations. This is a very specific and effective practical method for private hospitals.
Continuing the old routine, but losing the connotation of quality improvement and technical dedication.
Under the hope of "both fish and bear paws", the self-help of private hospitals built by "live streaming with goods" is an action that impresses users' needs based on the high quality of the industry.
And this "self-help" action is to build momentum for the growth and upgrade of the hospital through continuous deep cultivation of business lines and word-of-mouth marketing.
The rise of "live broadcast" has also created chaos of "carrying goods"
More and more entrepreneurs are "chasing the wind", using live broadcast as an important channel for promotion and promotion, and also to increase the exposure of their own products.
It is no accident that the live broadcast rollovers. Some time ago, Simba sold "sugar water" as bird's nest in the live broadcast room, and the "Pierre Cardin" brand wool sweater sold by Luo Yonghao in the live broadcast room was fake.
Despite the frequent accidents, the anchors have not changed much. They still only sell, just thinking about harvesting waves of leeks.
The original meaning of "live streaming with goods" has gradually become more and more interesting in other fields with its hot rise.
Issues such as false propaganda, poor quality, scalping, and fictitious number of viewers are frequently exposed. These issues undoubtedly overdraw consumers’ trust in companies and "live streaming".
For consumers, it will eventually become resistance.
Will the same phenomenon occur in the medical field in the future on the road of "live delivery"?
It's worth the time to witness!
Under the epidemic, the world is in a new Darwinian moment. Survival of the fittest is like an 800-meter race. It requires both explosive power and resilience to persevere.
The same is true for "live streaming".
About Surgaid Medical
Surgaid Medical (Xiamen) Co., Ltd has been committed to surgical product development ,production and marketing for 10 more years . In particular, minimally invasive surgical products. Minimally invasive surgery is a surgical direction of development. Such as Disposable Laparoscopic Trocar, Linear Cutter Stapler, Circular Stapler, PPH, and so on.
Manufacturing our own Surgical products allows us to have complete control over the design and evolution of our products. We are able to adapt quickly to the constantly evolving healthcare market and offer high quality, single-use, cost-effective solutions that directly compete with global market-leaders.
About Surgaid products：
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